It is that time of year when we pause and reflect. Over the remaining days of 2012, I will be posting my “Top Posts” of 2012 in the categories of Commercial Real Estate, technology, and productivity. Even though I just started blogging in earnest in Sept, we have over 50 posts to choose from in these categories.
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Top 5 CRE Posts of 2012
The Difference Between a CRE Broker and a Drug Dealer – Here’s what I mean. To say that I am a Commercial Real Estate Broker I would literally say: ”I am a broker in the buying and selling of real estate.” The problem is that the word for real estate is also the word for illegal drugs. So, if you don’t know me or have any context to give you a clue, you would not know if I’m saying that I’m a CRE broker or a drug dealer. Context is everything. Read more…
The 8 Steps to a Killer Prospecting System – I want to clarify what I mean by prospecting. Prospecting is a form of business development. Networking and building a presence – or a platform – is another form of business development. Their activities are similar. Their purpose is completely different. (To read about the difference between prospecting and networking, click here.) Prospecting involves asking for the business. That is its only purpose. Read more…
The Difference Between Top Producers and the Others – In my coaching business with the Massimo Group, I have also had the great privilege of coach CRE throughout the United States and Canada. From the catbird’s seat, I have gotten to see what top producers do that all the others do not. Read more…
The 12 Keys to Becoming a Top Producer – Faster! Part 1 – The Commercial Real Estate industry – or any industry really – is often so different from the Marine Corps. I’m specifically thinking about advancement – growth – achievement. In the Marines, there was a formula for promotion – at least at the lower enlisted ranks. I knew exactly how to earn promotion. Read more…
The 12 Keys to Becoming a Top Producer – Faster! Part 2 – Top producers are team oriented. Top Producers are not loners. They don’t try to do everything. They understand the value of a team. And not only just having a team, but maximizing the production of that team. Rod Santomassimo discusses this in his best-selling CRE book – Brokers Who Dominate. Beyond the fact that I am profiled – along with about 22 others – this is must reading for any CRE practitioner. Read more…
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