Why Your New Years Resolutions Fail – These 3 Reasons

For years, I’ve set New Year’s resolutions.  For years, I’ve been frustrated by them.  Regardless of when in the year you are reading this post, I challenge you to change the way you think about these resolutions.

photo courtesy of iStock.com

photo courtesy of iStock.com

My parents taught me to set goals when I was a kid.  I’ve written out my goals in various categories most years since.  I set goals in these categories:  spiritual, personal development, relational/family, health, career, and social.  Every year at about this time, those resolutions have gone by the wayside.

Last week, I launched my first ever reader survey. The purpose is to understand my readers better so I can provide better content for you. If you haven’t already, please take 5 minutes to fill out the survey. It is super easy.

I read a book last month that I highly recommend.  It is called The One Thing by Gary Keller.  Awesome.  He blew up some of the wrong thinking I had about setting goals.  I want to distill that information for you.

Myths of Setting Resolutions

Multi-tasking – My wife claims to be great at this.  I agree by the way.  Most women that I know, in fact, are much better at multi-tasking than I am.  However, multi-tasking doesn’t actually exist.  Scientific studies now prove that you can’t multi-task.  You just interrupt yourself – bouncing back and forth between tasks.

Some of us bounce back and forth quicker – some more efficiently.  Studies now prove that should you focus your entire energy on one task at a time, you will do them all better and faster.  I realize that my wife is now thinking that is a luxury she doesn’t have.

If you can, focus on one task or goal at a time.  I have been failing at my New Year’s resolutions due to multi-tasking.  I try to change too much about my lifestyle at the same time.

Habit Forming – I’ve heard for years that it takes 21 times to form a habit.  You’ve probably heard the same thing.  That is a lie.  Studies now show that it takes about 66 days.  This means most of us only focus on forming a new habit – or building a new goal into our lives – for 1/3 of the time it takes.

No wonder this has been a frustration for me.

Priorities?? – What are your priorities?  Do you know what the definition of priority means?  It means the main thing – the first thing.  Do you realize you can’t have more than one first thing?  You can’t have two first place finishers.  It is impossible.

It is only in the last couple decades that the word “priority” has had the pluraliztion “priorities.”  We have watered down the meaning of the word from the first thing to an important thing.  But no longer for me.  A priority is just one thing.

So here is my method for this year and beyond:

  • I have chosen the 6 habits (resolutions) that I want to build into my life this year.
  • One at a time, for two months (66 days), I am focusing all my energy on just one thing.
  • After the first habit is built into my life, I move on to the next most important one.

Imagine the impact this could have over the span of years.  Think of the productivity and greatness you could achieve.

So how do you know which one to start with?  Ask this question.  Which of these habits will make it easier or unnecessary to accomplish the others?

Question: If you get 6 habits to build into your life in a year, I’d like to know what you would choose. You can leave a comment by clicking here.

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Please Take My 2014 Reader Survey

One of my goals for the year is to take this blog to the next level.  I want it to be more valuable and beneficial to my readers.  To accomplish this, I would love to know more about YOU.  To that end, I have created my 2014 Reader Survey.

reader survey pic

Would you please take a few moments to fill out this survey?  By doing so, you will ultimately be helping yourself.  Why, you ask?  Because you will be helping me make my content even more relevant to you.

I covet your input – it is important to me.  The survey is very easy to take.  It should take you 5 minutes or less.  The survey results are completely anonymous.  There is no way for me to know which of you said what.

Take the Survey Now!

Thanks so much!

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Why I’ve Left Sperry Van Ness

With a new year comes new opportunities.  As 2014 starts, I have left Sperry Van Ness to pursue a new opportunity.  I want to share with you what I’m going to be up to and how it will affect my blog.

photo from iStock

photo from iStock

Before I do that, I want to share why I’ve left Sperry Van Ness.  Anytime you leave an organization of any kind, it raises questions.

  1. Was he fired?  No – I wasn’t.
  2. Did he see behind the curtain and hate what he saw?  Negative.
  3. Did he not like the people he was working with?  That is absolutely not the case.
  4. Did an opportunity fall into his lap that he couldn’t ignore?  Bingo.

I started my commercial real estate career the day after I got out of the Marine Corps in 2004.  I was literally fumbling around my dad’s office the following day.  In 2008, we franchised our business with Sperry Van Ness.  After nearly 5 years of proudly flying the SVN flag, I took the corporate position I just left as VP of Organizational Development.

That means that over half my grown-up career years have been with SVN.  I’ve generally strayed away from writing about SVN.  It seemed disingenuous since they wrote my paycheck.  As that is no longer the case, I want to share a few things about SVN.

The People

I remember when we franchised.  I was told that companies franchise for the tools and stay for the people.  I thought that if they were half right about the quality of the franchisees and advisors, I’d be satisfied.  They were right.

I could name dozens of business owners and top performers within SVN that were happy to help me, expand my thinking, teach me how they did business, and even mentor a kid from Western KY.  I will forever be grateful that I was associated with these fine people and can call them friends.

The Platform

I’m a techie – but just in the sense that I love to use technology.  I have no idea how any of it works.  I am much like the guy that can tell time but is in no way a watch-maker.

SVN has the finest technology platform that exists in commercial real estate today.  Admittedly, my experience is myopic so let me share with you why I know this is true.  A portion of my job has been to seek out and recruit preferred vendor relationships with the many outstanding CRE technology companies.  The comment I heard most often was that CRE is in the stone-ages technologically speaking and we wish the other nationals were more like SVN.

Our Their technology platform is cutting edge, cloud based, and brand agnostic.  It is designed with the purpose of making our the SVN advisors more productive and efficient – but ultimately more profitable.

The Model

SVN is a franchise model.  As such, all of our the independently owned and operated offices are led by entrepreneurs.  We generally compete with big nationals that are corporate stores full of employees.  There is a huge difference.  It is entrepreneurial spirit versus resources.

If you’ve seen The Patriot starring Mel Gibson, you will remember him leading a small group of militia.  Their job was to inflict as much pain on the British redcoats as possible.  The redcoats had overwhelming numbers and resources. They would line up in their perfect lines and fire away.  They also made great targets.

Gibson’s troop would use guerrilla tactics to outwit and outmaneuver his opponent.  This reminds me of the entrepreneurial spirit of SVN.

So What’s Next

I have bought into a start-up technology company in the food safety industry called Hollison Technologies.  I’m providing a link to the website, but please don’t go there.  It is dated and vague and one of my first orders of business.

Hollison has a patented process of collecting the air around particulate food (think pieces of food like dog food or breakfast cereal) to test for contaminants.  That may not sound very exciting or earth shattering, but consider what it will replace.

The method of testing now is random grab sampling.  It is literally taking a sample at random and testing it.  If the sample is contaminated, that batch doesn’t ship.  If the sample is clean, the batch ships.

The problem is you make a leap of faith that a clean sample means a clean batch.  You only have visibility into the actual sample, and you are hoping the rest of the batch is also clean.  In food safety, hope is a terrible strategy.

Our process continually samples and gives the food manufacturer visibility into 100% of the product.  We think we can literally improve the quality of food world-wide.  How exciting?!

This Blog

You won’t see much change.  My role with Hollison is not that different from my corporate role with SVN, though I will have more of a role in sales.

What I’m most excited about is all the growth and learning that will come with this new opportunity – and I’ll be sharing it all with you here!

Question: What will be different for you in 2014? New career? New focus? New commitment to excellence? You can leave a comment by clicking here.

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2014 is here!  Do you want to make this your best year ever?  Setting goals is one thing, but building habits into your life is what will actually get you to the place you want to go.  Michael Hyatt has produced 3 free videos that are incredibly helpful in helping you make 2014 your best year ever.  I challenge you to watch these videos and maximize 2014!

The first video is below.  You can find all 3 at bestyearever.me.

Happy New Year my friends!

https://www.youtube.com/watch?v=-1jKtYuXkrQ#t=294

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How to Demonstrate Your Expertise by Blogging on These 4 Categories

At the end of this post is an exercise you can download to brainstorm a year’s worth of weekly blog posts in 10 minutes.

I remember the first day after I was honorably discharged from the Marine Corps.  It was the day I started working with my dad in the commercial real estate industry.  I knew nothing beyond what I picked up from growing up with two parents in real estate.  I didn’t have a license.  I didn’t have business cards.  I was as green as they come.  All I wanted to do was hide in my office.

Photo from istockphoto.com

Photo from istockphoto.com

I remember having the nagging thought:  “Who would want to work with you when they could work with your dad?”  It took me two years to get over that self-doubt.

It is one thing to gain self-confidence, and that takes time.  Your industry also needs to gain confidence in you.  You need to become known as an expert in your field.  I like to talk about this as dominant market presence.  Are you, your company, or your product the first thing that pops into potential clients’ or customers’ minds?

Additionally, if you still haven’t bought the idea that you should be blogging or need help setting up and launching your blog, read this post on the subject.

I believe a blog is the quickest way to gain this dominant market presence.  You can become known as an expert, gain dominant market presence, and cultivate the next generation of clients and customers by blogging in these 4 categories.

Blog on These 4 Categories

  1. Deal Stories – Stories are an incredible way to engage with your audience.  They often allow you to connect with your readers on an emotional level.  This invites your readers into your post and keeps them there.  Stories of real situations are also valuable to your potential future clients.  Plus, stories allow you to demonstrate your expertise without tooting your own horn.  Your deal stories should include these 3 sections:
    1. Situation – Give the context of what was going on.  Why were you hired?  What challenges was your client facing?  Giving the context allows your readers to relate.
    2. Steps – What did you do to solve your clients problems?  What did you do to help maximize your client’s best interests?  Share what happened, but be careful not to sound like a commercial.
    3. Solution – Here is where you describe the results.  This is the culmination of the story.  If done well, the reader will have a better understanding of the service or product you provide and how that product or service can benefit them.
  2. News – Blogging about the news demonstrates that you are in-the-know about what is happening in your industry.  However, the news can be boring.  You do not want to just regurgitate what your readers are hearing from other sources.  If a certain news topic is becoming a topic of conversation at the water cooler, you should blog about it.  Demonstrate your expertise and experience by giving your take.  A word of caution:  only blog about a news topic if it is applicable to your industry.
  3. Market trends – This topic can also be boring so be careful.  I would not blog about market trends more than once a quarter.  However, demonstrating that you are aware of market trends is important.  For some of your readers, this information will be valuable.  It puts you in the position to become a trusted resource for timely information.
  4. 101 Topics – In Commercial Real Estate, every successful investor did their first deal at some point.  Donald Trump did not come out of the womb as an expert.  He had to learn.  By blogging about the basics of your industry, you have the opportunity to educate the next generation of players in your industry.  In the next 20 years, we are about to see the biggest transfer of wealth in the history of the world.  By educating the next generation of your future clients, who do you think will be top-of-mind when the next generation has a need for your product or service for the first time?  You will!

A huge hurdle for many beginning bloggers is the anxiety of knowing what to blog about.  As a bonus to this post, I have included a simple exercise I use with my coaching clients.  In 10 minutes, you can brainstorm these 4 categories and produce a year’s worth of blog topics.

Knowing what you will blog about for the entire next year is like a warm blanket.  This single exercise could lead to your success in building a powerful blog that increases your presence, solidifies you as an expert, and cultivates the next generation of your future clients.

Question: What are you doing to ensure the success of your presence campaign in 2014? You can leave a comment by clicking here.

Download Your Free Exercise

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How do You Compare to These 20 Habits of the Wealthy?

One of my favorite movies of all time is Dead Poets Society.  My guess is that you have seen it, but if not, it is inspiring.  It contains some of the best quotes of all time.  My favorite is contained in this clip – see if you can pick it out.

“Sucking the marrow out of life!”  This line taken from a Thoreau poem describes a way of thinking.  A way of living life.

But it is just a quote.  To live like this – to maximize your potential – takes intentionality.  It takes discipline.  It takes developing habits that will produce the desired outcome – abundant life.

My mentor emailed me recently a link to a Dave Ramsey blog post.  In that post, Dave sites 20 habits found in wealthy people.  I have included this list below.  As you read this list, I want you to ask yourself a couple of questions.

  1. How do you stack up to this list?
  2. How many of these describe you?
  3. How does this actually make you feel?
  4. How could living life this way help you “suck the marrow out of life?”

20 Habits that Describe the Wealthy – from richhabitsinstitute.com

1. 70% of wealthy eat less than 300 junk food calories per day. 97% of poor people eat more than 300 junk food calories per day. 23% of wealthy gamble. 52% of poor people gamble.

2. 80% of wealthy are focused on accomplishing some single goal. Only 12% of the poor do this.

3. 76% of wealthy exercise aerobically four days a week. 23% of poor do this.

4. 63% of wealthy listen to audio books during commute to work vs. 5% of poor people.

5. 81% of wealthy maintain a to-do list vs. 19% of poor.

6. 63% of wealthy parents make their children read two or more non-fiction books a month vs. 3% of poor.

7. 70% of wealthy parents make their children volunteer 10 hours or more a month vs. 3% of poor.

8. 80% of wealthy make Happy Birthday calls vs. 11% of poor.

9. 67% of wealthy write down their goals vs. 17% of poor.

10. 88% of wealthy read 30 minutes or more each day for education or career reasons vs. 2% of poor.

11. 6% of wealthy say what’s on their mind vs. 69% of poor.  (This is the one that is most interesting to me.)

12. 79% of wealthy network five hours or more each month vs. 16% of poor.

13. 67% of wealthy watch one hour or less of TV every day vs. 23% of poor.

14. 6% of wealthy watch reality TV vs. 78% of poor.

15. 44% of wealthy wake up three hours before work starts vs. 3% of poor.

16. 74% of wealthy teach good daily success habits to their children vs. 1% of poor.

17. 84% of wealthy believe good habits create opportunity luck vs. 4% of poor.

18. 76% of wealthy believe bad habits create detrimental luck vs. 9% of poor.

19. 86% of wealthy believe in lifelong educational self-improvement vs. 5% of poor.

20. 86% of wealthy love to read vs. 26% of poor.

This list inspires me.  It reminds me of what I know I should be doing.  It encourages me to do better.

I shared this list for another reason beyond to encourage you to weigh your habits against these.  When Dave Ramsey posted this list, there was an explosion of reaction.  As a result of both the positive and negative reaction he received, he edited his post to include his commentary.  I challenge you to read what he has communicated there – click here to do so.

Question: So how do you stack up to this list? As we finish the last days of this year, what would you most like to change about your habits for 2014? You can leave a comment by clicking here.

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I’m excited to participate in the CRE Radio Show hosted by Howard Kline today, December 9, 2013.  We are going to be discussing the 3 “P’s” of Marketing Real Estate.  Traditionally, those three were:  put up a sign, put it on line, and pray.  We will be introducing some new options.  You can join us live on the program by calling (619) 393-6492 during the show – 3:30 – 5:00 pm CST.

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Date: December 9, 2013
Time: 3:30 - 5:00 p.m. CST
Event: CRE Radio: The 3 "P's" of Marketing Real Estate with Bo Barron and Howard Kline
Topic: Three "P's" of Marketing Real Estate
Sponsor: CRE Radio
619-393-6492
Venue: Online and via Radio
619-393-6492
Public: Public

If you would like to engage me to speak at your event, click on my speaking page at the top menu bar of this site.

How to Systematically Pursue Your Former Clients in These 6 Steps

At the end of this post, you can download a worksheet that will help you put these 6 steps into instant application.

As the father of 3 young kids, I’m always finding things in the couch.  Ninja sword.  Costume jewelry.  Goldfish (the snack).  I never know what I’m going to find when I place my hand between the cushions.

Photo courtesy of iStockPhoto.com

Photo courtesy of iStockPhoto.com

Then there is the wonderful experience that comes with winter.  You put on your coat for the first time since last year and find a $20 in the pocket.  I love that feeling.  Found money.

Your previous clients are like the couch cushions and the $20 long forgotten in a winter coat.  We neglect them.  Then every so often, we lower our hands between the cushions.  I submit that you intentionally pursue these past clients.

You can re-engage your former clients by following these 6 steps.

6 Steps to Re-engage Your Past Clients

  1. Make a list – As in, make a list of all your former or inactive clients.
  2. Scrub the list – You can choose who you would like to work with.  Pursue only the clients that you’d like to work with again.
  3. Prepare – Do your homework.  Be informed.  Have they won an award recently?  Did their daughter get married?  Run a google search.  Check out their LinkedIn profile.
  4. Call 2 a week on Friday afternoons – Call 2 on the list every week.  Do it on a Friday afternoon when the week is winding down.  Make it a habit.  If you would do this every week all year, then you would contact about 100 people that have already done business with you.  These are former clients who have hired you before and actually pulled the trigger on a deal.
  5. Have something of value for them – Don’t just call them to check in.  Maximize this opportunity by having something of value to offer them.  Maybe a building sold by one of their properties and you have comp info for them.  Maybe it has been 3 years since anyone evaluated their portfolio.  Offer to do it for them.
  6. Close for the meeting – Keep in mind the you have an existing relationship.  You should know if they love to golf or would rather sit down for a quick cup of coffee.  Use that information to your advantage and be strategic.  But don’t forget to close for the meeting.  Nothing is more effective than getting face to face.

Question: So what are you going to do now? I challenge you to make your list and then do three things: first, schedule a task on your calendar for every Friday; second, send this article to a friend whom you know needs to read it; and third, tell me when you are done by leaving a comment below. You can leave a comment by clicking here.

Download Free Worksheet

 

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2013-11-11 08.15.32

I had the great pleasure to join my boys (5th and 1st grade) at their elementary school’s Veterans Day Program this morning.  I love how the schools in this area dedicate time to honor veterans and model that behavior to our students.  Love these kids!

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