Category Archives: Announcements

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[Free Webinar] How Your Marketing Can Win You Listings

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Commercial real estate is changing. The internet has helped in leveling the playing field. Best practices are now easily shared – within companies and without. It is now harder than ever to differentiate yourself from your competition.

This month’s webinar with my friend Kris Krisco of Buildout.com is all about how your marketing should actually win you listings. You can register for the webinar – at 3pm Eastern on August 5th – by clicking here.
by ShadeON via iStock.com

by ShadeON via iStock.com

The marketing of your listings is for the purpose of finding the most potential buyers. The more buyers equates to more offers. More offers, if the listing is priced right, can generate a quasi-auction environment. So not only do you find a buyer, but the best buyer – and, get the most out of that buyer.

But you can also use your marketing to win listings.

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Free Webinar: How Your Marketing Can Win You Listings

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Date: August 5, 2015
Time: 3:00 PM - 4:15 PM Eastern
Event: Buildout Webinar - August
Sponsor: Buildout
Venue: Live Webinar
Public: Public
Registration: Click here to register.
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The Beginner’s Guide To Prospecting

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The Step-By-Step Process for Maximizing Your Income by Pursuing the Business You Want

Have you ever wondered how the best of the best do it? Do you wonder how you can ascend to the ranks of the top-producers? Have you ever be frustrated with your own production or wondered where the next deal will come from?

I know how you feel.

When I began in the Commercial Real Estate industry, I had some inherited advantages. I was 3rd generation in a small town. My father, uncle, and grandfather had built for us a great name. I was walking into a no-lose situation.

However, if I weren’t a gene-pool lottery winner, I think I might have failed.

Why?

I didn’t implement a prospecting system to go after the business I wanted. I did not fill my pipeline with opportunities. I produced no deal flow.

It was years later, after hiring a coach through The Massimo Group, that my eyes were opened to how to go after the business you want.

Here’s the truth. The top-producers in CRE prospect continuously. They do it systematically. They track and know their numbers cold.

You can do the same. You should do the same. Unless you enjoy mediocrity, you must do the same.

So I’ve written my first ebook: The Beginner’s Guide to Prospecting – The Step-By-Step Process for Maximizing Your Income by Pursuing the Business You Want.

 

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In this step-by-step, in-depth guide to prospecting, you’ll find:

  • How to choose your specialty (and why you should specialize in the first place)
  • How to build your database (there are only 3 ways)
  • How to write a prospecting letter that warms up a prospecting call (it’s too quick and easy not to do)
  • How to use the true purpose of a prospecting call to generate more meetings
  • How to make the meeting about your prospecting (and not you!)
  • How to give a winning presentation (and differentiate yourself from your competition)
  • And much more…

prospecting ebook screenshot

You can’t buy The Beginner’s Guide To Prospecting anywhere. The only way you can get it is to subscribe to my FREE email newsletter. That means you will get an email every time I publish a new post or offer (about once a week.)

That way, you don’t have to visit my blog to stay up to date on fresh content. And you can unsubscribe at any time.

All you need to do is click the button below. Once you do that and confirm your email, I will email you the link to download this free resource.

Send Me The Free Ebook!

You really have 3 choices at this point:

  1. Keep the status quo
  2. Figure it out on your own…the slow way
  3. Let me share with you, for FREE…the fast way.

It’s up to you!

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The One Marketing Tool You Need to Drive Your CRE Business – Free Webinar

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I remember the first time I saw a real property package. You know the ones I’m talking about. They are beautiful. Maps. Demographics. Graphs. Comps. All branded beautifully and consistently. I was blown away.

I had been in the business for about a year before I saw one. Our firm was small town CRE. Not only did we have relationships, but we had them going back generations. Business walked in our door. We didn’t have to compete or present (not much, at least).

Businessman having stress in the office

But then I got called into my first dog and pony show. I was one of three brokers who would present to win the business. I knew the other brokers would walk in with these beautiful proposals.

I spent days trying to create the package that would stack up. It was futility. I was beyond frustrated.

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Free Webinar: The One Tool You Need to Maximize Work Flow Efficiency, Brand Consistency, and Competitive Advantage

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Date: July 1, 2015
Time: 3:00 pm - 4:15 pm Eastern
Event: Buildout Webinar July
Topic: Free Webinar: The One Tool You Need to Maximize Work Flow Efficiency, Brand Consistency, and Competitive Advantage
Sponsor: Buildout
Venue: Live Webinar
Public: Public
Registration: Click here to register.
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[Video] Changes Coming to this Blog + 2 Announcements

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Video Notes

If you are a designer, or know one, who is skilled and experienced designing child themes for WordPress, I want to hear from you.  Shoot me a note in the comments section below and let me know how to contact you.

Announcements

The CRE Breakfast Club Free Webinar – Maximizing You!  Marketing and Sales in a Social World

The Great Commercial Real Estate CRM Debate hosted by The Massimo Group

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The Great #CRE NCAA Debate – UK vs Duke

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The gauntlet has been thrown down.  Rod Santomassimo, Duke graduate, has challenged Big Blue Nation.  He and I give our 5 reasons why our team will win the NCAA championship this year.

Now don’t just watch the video below.  We want to hear from you.  We want to know who you think makes the best argument for our teams.

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New Feature – Ask Me a Question

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One of my desires this year is to make this blog more interactive with my readers…with you.  I recently stumbled across a really cool app/plugin that is going to help me do so.

SONY DSC

You can now ask me a question, via your computer, directly through this blog.  Here is how it works.

  1. Click on the Send Voicemail button on the right middle of any page on my blog.BoBarron.com Speakpipe
  2. Make sure your mic is on.
  3. Record a question up to 90 seconds in length.  The app lets you listen to your message and re-record so don’t fret about flubbing up.
  4. Be sure to include your name, location, and your website – so I can send traffic your way.
  5. Feel free to ask me anything about main topics of this blog – or anything else.  Prospecting, Productivity, Personal Development, Creating Presence, or Life Lessons.
  6. At least one a month, I will choose a question to answer.  And if you are really lucky, I will post my response with video!
  7. The chosen question will receive a prize!

So what has been on your mind?  What would you like to ask?  I certainly don’t have all the answers, but we can all learn together.

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The 4 Needs of Every New to the Business Broker

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On March 18 at 2pm EST, Rod Santomassimo and I are hosting a free webinar – How to Thrive as a New to the Business Broker. We will be covering in more depth the content of this post. You can register below!

I remember the first day I started in commercial real estate.  I got out of the Marine Corps the day before.  All of the sudden, I’m wearing civilian clothes and standing in a blank office.  There was a phone and a laptop on my desk and little else.  If I’m being honest, I didn’t have a clue what to do.

The 4 Things Every New To The Business

I spent the next two years trying to figure it out.  I shadowed my dad constantly.  I noticed how he handled situations – what he said to clients and prospects.  I was soaking it all in.  I battled the nagging thought in my mind that said, “Why would anyone want to work with you when they could work with your dad.”

I lacked confidence.  I lacked a framework.  I lacked understanding about what were the most important things.  I didn’t know what I didn’t know.

Commercial real estate is not easy.  Most new to the business (N2B) brokers don’t make it past their first year.  I was fortunate that I had a dad who wouldn’t let me fail.  Everyone doesn’t have that.  This is why Rod Santomassimo, founder and president of the Massimo Group, and I are hosting a free webinar later this week on How to Thrive as a New to the Business Broker.

We believe any N2B broker can thrive if they focus on 4 critical needs.

4 Needs of Every N2B Broker

  1. Pipeline – A broker’s pipeline is the bloodline for his/her business.  In fact, a 10-year study showed that the amount of time between a broker’s first and second deal accurately predicted the long-term success of their career.  A N2B broker needs deal flow in a full and vibrant pipeline.
  2. Prospecting – Prospecting is how you fill up your pipeline.  I spoke with a N2B broker last week who said his shop gave him a phone and a book of property owners.  His directive was to start calling.  Is that the best way to prospect?  How do you learn and apply the best prospecting practices of top-producing brokers?
  3. Production – Prospecting is one thing, but what do you do when you start to win some business?  How do you get that exclusive to the finish line so you can actually get paid?  In many industries, you gain a client when the prospect buys something.  There is an added step in real estate.  You have to find the business, then win the business, and then fulfill the business.  Then you get paid.
  4. Planning – How should a N2B broker spend his/her time?  Should it be on research?  20 hours a week prospecting?  Networking? Oh that someone would have given me a blueprint at the start of my career that could have accelerated my success.
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I’m excited to be preaching this weekend at my home church, Owensboro Christian Church.  I’ve gone to this church since my family began going when I was 10 years old.  I even met my wife there in children’s choir (if you are wondering, I don’t really sing but she sings like an angel.)

We are going through a series called Draw Near, Stand Out:  Holiness in the Book of Leviticus.  Understanding that Christians live under grace and not law, we can still learn so much about the character of God by taking a look at His law.

This weekend I will be preaching on ‘Does How I Conduct Business Matter to God?”  Work is good.  God works in creation, in His provision to all of us, and by enabling us to carry on His work.  However, His redemptive work was completed on the cross.  So if we are not on a performance based acceptance with Him, how are we to go about our work in a way that honors Him and serves others?  Tune it to hear how!

Service times are Sat. night (Feb 28) at 5:30 pm Central, and Sunday morning (March 1) at 8:30 am, 9:45 am, and 11:00 am Central time.  You can watch live by clicking on the link below at those times.  My best!

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Date: March 1, 2015
Time: 8:30 am - Noon Central
Event: Preaching - Owensboro Christian Church
Topic: Does How I Conduct Business Matter to God
Venue: Owensboro Christian Church
270-683-2706
Location: 2818 New Hartford Road
Owensboro, KY 42303
US
Public: Public